The most consistent, profitable, and FUN companies in the world don't exactly follow the blueprint that the vast majority follow. With all due respect to Peter Drucker (Management: Tasks, Responsibilities and Principles) and MBA Business 101, the most admired organizations march to a different drummer. They innovate simply by finding incredible ways to delight (not satisfy) their internal and ultimately their external customers. These companies are also a bear to compete with. There is absolutely nothing scarier than an entire organization of people who behave like the owner. Just take a look at how the best companies take care of their internal customers, who in turn hardly ever fail to delight the external, bill paying customers!
There are many examples of football programs across the country that have been very successful by running "contrarian offenses". Simply put, they run an offense that is extremely different from what everyone else runs. Most teams at most levels like to use multiple formations, spread the field and pass much more often than they run. Football thinking (like business thinking) has gotten more and more complicated, and in many cases overly complex and confusing.
Here are a few observations of why this might be the case: