- the introduction of something new
- a new idea, method, or device
Ken explains that innovative companies become adept in three intertwined areas: climate, thinking and action. Of particular interest to me are the qualities listed for climate (how people and ideas are treated):
• High levels of trust and openness
I learned in my own company that innovation cannot be thought of as the realm of new product development or a few people alone. It is incredibly innovative to learn how to tap into the single biggest (and often unused) resource.....the brainpower of every single human. Ulbrich Steel, a company that began over 90 years ago, continues to emerge as a global force in an industry with it's share of uncertainty. They are thriving and growing and as innovative as any company I know.