- the introduction of something new
- a new idea, method, or device
Ken explains that innovative companies become adept in three intertwined areas: climate, thinking and action. Of particular interest to me are the qualities listed for climate (how people and ideas are treated):
• High levels of trust and openness
I learned in my own company that innovation cannot be thought of as the realm of new product development or a few people alone. It is incredibly innovative to learn how to tap into the single biggest (and often unused) resource.....the brainpower of every single human. Ulbrich Steel, accompany that began over 90 years ago, continues to emerge as a global force in an industry with it's share of uncertainty. They are thriving and growing and as innovative as any company I know.
Ken Cook is the co-author of "How to WHO: Selling Personified," a book about building business through relationships.